| MilRec |
Million Recommendations |
Quantity represents the maximum number of recommendations per month, averaged over a consecutive 12-month period, that may be generated by the Software. |
| MilUnit |
Million Units |
Software is authorized for up to the number of indicated Units, expressed in millions, on a monthly basis. The unit type differs per product (e.g. e-mail or direct mail recommendations, wireless messages) |
| MITEM |
Maximum Items |
Quantity represents the maximum number of Items (in millions) processed by the software on an annual basis; an “Item” is the physical unit being represented in the software (e.g., without limitation, a pair of shoes, a golf club, a window frame, a phone case, etc.). Each instance of an item counts toward the maximum quantity (e.g., 5 phone cases counts as 5 items). |
| MKTOABM |
Marketo ABM |
The Quantity authorized herein entitles the Customer to utilize the Software solely in accordance with the following metrics: a maximum of 10,000 targeted accounts and 50 Named Users. |
| MKTOCOR |
Marketo Core |
Entitles the Customer to utilize the Software for the authorized Quantity of "Contacts". Each Contact is a record that represents a person in the marketing database of the Software for whom Customer's end users have at least one point of contact (i.e. email, Facebook, Twitter, physical mailing address, etc.). Contact records without a point of contact, such as a record created as a result of a person visiting Customer's website anonymously, are recorded in the SoftwareSoftware's marketing database, but do not count toward the Quantity of Contacts. In addition to the authorized Quantity of Contacts, Customer may utilize the following sub-components of the Software in accordance with the following metrics: "SEO" or "Search Engine Optimization" for up to 500 keywords and 3 websites; 5 Lifecycle Modelers; 10 Named Users of the Marketing Calendar; 50 assets for the Predictive Content; 5 million Custom Object Records, 150,000 Daily API calls and an Enterprise authorization to use Automation and Workflow, Program Analysis, Advanced Report Builder, Ad Targeting, Social Marketing, Events and Webinars, and Partitions. |
| MKTOEI |
Marketo Email Informant |
Count of emails sent per month via the Marketo platform. |
| MKTOEML |
Marketo Email |
The Quantity authorized herein entitles the Customer to utilize the Software solely in accordance with the following metrics: a maximum of 15 inbox tests per month and 15 email visual render tests per month for Email Deliverability; 1 dedicated Mail Transfer Agent and 1 Dedicated Internet Protocol address. |
| MKTOER |
Marketo Email Reputation |
Entitles customer to run up to 10 email tests per month to monitor spam trap hits, phishing attempts, and blacklist monitoring. |
| MKTOME |
Marketo Mobile Engagement |
Count of users of Customer and Customer’s clients actively engaged via the Marketo mobile platform per month. |
| MKTOSDLP |
Marketo Secured Domains for Landing Pages |
Entitles customer to up to four landing page domains (covering up to 40 CNAMES per domain) to serve Marketo landing pages securely via HTTPS. |
